NOTES:

  NOTES: 

Youtube now has algorithms and target advertising. 

Anyone who wad a decant good camera had a good chance a t success.

OK GO! (music band) good example- concept video, it's not so much about the artist or the performance, but it's all about the original/great idea behind the music video. They are known for their music videos. (not their music).

1. you need a great track (sound is the big part)

2. Look at the band and what will make them stand out. (through and ENR's eyes)